Turn registrants into attendees (Consideration).So if webinars are marketing assets, the platform you use to run them should have tools that help you: Some folks include more stages (usually different levels of "consideration"). Marketers break the sales "funnel" down into the following stages: But the most common way to webinar is the whole marketing-via-teaching method. From live fitness classes to QVC-style product showcases, they've adapted.
Since the 'rona, Webinar Ninjas are doing new things. That said, I should acknowledge that there are other ways to use webinars, especially now. Or, they create in-depth webinars, and charge people to attend.Įither way, the formula is the same: leverage lessons into business. Then, they present a sales offer for their services. Maybe it's how to create a budget, meditate, or use a software tool. The lesson is either a lead magnet, a sales pitch, or its own standalone product.įor example, coaches and consultants use webinars to teach a group how to do something. In other words, a webinar is a remote teaching tool with a business twist. Let's start with what a webinar is and isn't. A true webinar platform helps you achieve those goals.īut let's make it even simpler. For example, lead nurturing, list-building, or sales.
What’s a Webinar, Anyway?įor us, webinars are defined by their goals. "īut even before "Zoom bombing," Zoom webinars were more of a workaround than a solution.
The result? Headlines like the Guardian’s " Zoom Is Malware. But all that new business revealed serious security issues. COVID-19 (heard of it?) drove hordes of people to Zoom.
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